Content Marketing Why, When and How to Do It
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Content Marketing: Why, When and How to Do It

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So, why are you reading this? What is your motivation for continuing to read my words of wisdom? Have I piqued your interest with a catchy title or intriguing question? Perhaps it’s because I am the most interesting person you’ve ever met (in which case, hello and thank you for sharing in my narcissism). Or maybe it’s because content marketing is important. But what exactly is content marketing really?

Hmmm…where do we start…

When you’re in the grocery store and you see that sign that says, “Free samples.” You know, where they put out a bowl of something really good with a little sign next to it saying “Try Me!” Well, content marketing is kind of like that. Except instead of free samples, we’re talking about writing blog posts or articles on your website for no other reason than to get people interested enough in what you do so they’ll want to buy from you. 

It is when you create information that is good for people who might buy your product. It helps them know you and what you can offer

Now that we know what content marketing is, it’s time to learn how to create the most optimized digital strategy for simple conversions.

Content marketing — What is it?

content marketing
why should you care about content marketing

The best kind of marketing is when you make connections with the customer. You can do this by giving your customers high-quality content on a regular basis. This will make them happy and they might even tell other people about your brand.

This content will help people know about our company, products, and services. We use content marketing to drive traffic to our website so they can buy things.

Customers like it when they have a say in the direction of a brand. They will support you if you show them that you care about what they think.

Why Content Marketing Is Important?

If you have a blog, people will want to read it. Almost all companies who start their own blogs get 67% more leads than those who don’t.

Companies who make and share content have a 5% to 10% higher retention rate. This means that people will keep using the product. They do this when they focus on customer success.

The people who use a content strategy are seeing an increase of 30% while without the content strategy are only seeing an increase of 10%.

Having a blog page is good. You can have lots of information on it. This will help you no matter where you are.But you can make content marketing even more powerful when you learn all about its possibilities.

How It works ?

Customers are not all at the same point in the sales process. You may already know this.

Some people don’t know about your brand and need to hear about it before they can buy anything. Others know about your brand and are ready to buy something. Content marketing is a way you can tell people about your brand even if they haven’t heard of it yet. Let’s look at each step in detail.


You should try to be very relatable and show people what they need to do.Blogs, articles, and newsletters are all good ways to get people to subscribe.

The company should provide content that is interesting and addresses their customers’ needs. They might be interested in reading blogs or articles, and they might want to receive email newsletters.

Don’t try to sell a product until the end.


Your client already knows about your company. They know that you address their problems.

Now it’s time to offer a solution. And you need to warn them about what they should look for as they investigate alternatives.

It is also very important to educate your client. They will want to pick your company’s option in the end. Your content should include more articles and resources that show how they can use your product or service.


At the closing, you can talk about your experience. You can also show off your best sales skills.

The essential thing is to make your product different from others. When you are talking about your product, reports and user-generated content may be enough.

Why Do You Need to Do Content Marketing?

You should do content marketing because you are providing help to people just like yourself.

You’re giving them information that they need and want. You want to help people, and care about them.

To get customers to support you, it is a good idea to let them know your story. They will like the story if it is honest and appeals to their interests.

People do not like to be sold things that they don’t need. But you can give them content that will help their challenges.

Content marketing is a lot of work. You can break it down into many phases.

Develop buyer personas

Before you create content and sell products to your customer, you should know who he is. Creating a buyer persona helps people understand their customers in advance.

Identify content gaps

You should be happy with the content you have now. If your content is not good, then it will not be relevant to your audience. Make a map of your plan for marketing.

Create a map of your content plan. Mark out how much work you need to do and by what time. With this, you can make sure everything is done on time and that your goals are accomplished.

Research topics for upcoming

You can find out what content is missing for buyers by looking at the buyer persona.

Create quality content pieces

You need to create proof of concept with blog content before you build trust. You should also use different formats like infographics, videos and podcasts to grab the attention of your audience.

Grow content channels

You should make social media accounts to share content with people on the internet. This will help you make more money by helping people know about your company.

Plan content promotion

A content plan lets you know what content to promote. This might help you get the things done on time.

Improve content marketing activities

You need to make changes in your content strategy based on feedback from customers. And when you can’t improve the quality of your content, you should use different distribution channels to share it.

Analyze metrics for better results.

Metrics like how many people are reading, how often they read, and if they are interested in what you have to say.

Measure content performance

You should keep track of your content by measuring how engaged the people are with it and how many sales you make from it. You can also see if there is something wrong with your content that needs to be fixed.

Re-purpose content

You can make your content more effective by re-purposing it. For example, if you have created one infographic, you could also create a video or podcast with the same information. This will help you reach a larger audience than if you just post the same thing on different channels.

Analyze content performance

You need to look at content performance often to make sure that you are doing what people want. If something isn’t working, change it.

You can do this by measuring how many people are engaged with your content, how often they convert, and the overall effect of each piece. This will help you meet your content goals on time.

In content marketing, people will like you if you have good content. The best way to do this is to be relatable rather than sell them something they don’t need.

Follow through with consistency and modification.

You need to be consistent. Continue your plan for about 3 weeks to see what works and what does not. You will then be able to establish a solid content plan that helps you do your work.


Content marketing is a way to make your business better. You can share it with people and they will buy more.

If you want to make more money, it is important that you invest your time in content marketing. This includes things like advertising on social media or SEO (search engine optimization).

The word “invest” means spending money. If you spend time, then it might be worth it.

It means you are investing in something with the understanding that you will have money later.

You might not see the results right away, but if you work hard and create good content, people will come back to your site.

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brajendra sharma

Brajendra Sharma is a digital marketer and founder of Passive Income Success(PIS).Here you'll find some powerful tips, resources and strategies and how-to related to digital marketing.

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